Q3 2024 iOS Personal Finance Apps in Turkey: Performance Insights

In the third quarter of 2024, the leading personal finance budgeting and planning applications on the iOS platform in Turkey have shown varied performance patterns in terms of downloads, revenue, and active user engagement. Here, we delve into the performance of the top five apps based on Sensor Tower data.

Netgsm Hesabım, developed by NETGSM ILETISIM VE BILGI TEKNOLOJILERI ANONIM SIRKETI, witnessed a notable increase in weekly downloads. Starting at around 600 downloads in early July, the app saw a consistent rise, peaking at approximately 1.7K downloads in the final week of September. However, no revenue data was recorded for this period.

Splitwise, from Splitwise, Inc., maintained stable weekly revenue with minor fluctuations, closing the quarter at about $472. The app's weekly downloads experienced a decline from over 1K in early July to around 624 by the end of September. Despite this, active users remained relatively stable, fluctuating between 3.2K and 3.9K throughout the quarter.

ParaPlus, published by Maslak Teknoloji A.Ş., showed a gradual increase in weekly downloads, starting at 339 and reaching up to 716 by mid-August. The numbers then saw a slight dip, ending the quarter at 540 downloads. Revenue data for this app was not available.

Bimasraf, from CG BİLGİ YAZILIM VE DANIŞMANLIK LİMİTED ŞİRKETİ, experienced a decrease in weekly downloads from 611 at the beginning of July to 417 by the end of September. Similar to some other apps, no revenue data was recorded for this period.

Finally, Money Manager Expense & Budget by Realbyte Inc. showed a stable trend in weekly downloads, starting at 441 and closing the quarter at 518. Active users hovered around the 2.4K to 2.5K range, showing a slight decline mid-quarter but recovering by the end.

These insights reflect the diverse dynamics of the personal finance app market in Turkey on the iOS platform. For more detailed analytics and insights, visit Sensor Tower.